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A Small Business’s Guide to Phone Grip Margins

06/15/2026

Phone grips aren’t only a giveaway — plenty of small businesses sell them at the counter, at markets, and online as a low-cost add-on item. Priced right, a branded or novelty phone grip can be one of the better-margin items in a small storefront’s lineup.

Here is how we see small businesses think through pricing once they move from giving grips away to selling them.

Understanding your landed cost

Your landed cost is the per-unit price from your bulk order plus any packaging and shipping you add before resale. At our published range of $2.50–$6.00 per unit at minimum order quantities, a business ordering 250–500 units for retail resale typically lands in the middle of that range once volume discounts apply.

Setting a retail price point

Novelty and licensed-style phone grips commonly retail between $12 and $20 at gift shops, campus bookstores, and boutique counters, which puts a landed cost of $3–$4 at a healthy 3–5x markup — comfortably in line with typical small-gift retail margins.

Bundling for higher average order value

Some retailers bundle a phone grip with a phone case or a small accessory to lift average order value rather than selling it as a standalone impulse item. Others use a Mirror or Glow-in-the-Dark finish as a premium SKU priced above the standard line, giving customers a clear “good, better, best” choice at the register.

Choosing for your order

If you’re testing phone grips as a new retail item, order at the volume tier just above your minimum viable test quantity — it costs little more than the smallest run and gives you meaningfully better margin room once you find the price point that sells.

Ready to price out a retail order? Get a custom quote — free mockups in 24 hours. Learn more about how we work, or browse more guides.

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